IcyHot Patch

Fuller et al v. Chattem, Inc.
21-cv-5436, N.D. Cal.
(April 2021)

IcyHot Patch

Making misleading pain relief claims

Misleadingly marketing the product as “Max Strength Lidocaine” when other products deliver more lidocaine and are more effective

Misleadingly marketing the patch as “fast acting” when it does not provide immediate pain relief

Falsely claiming that the product provides 12 hours of pain relief when it does not stay on for even six hours

Falsely marketing product as compliant with FDA regulations when it is not

Pending

Pet-safe and eco-friendly claims may be streaky.

Ads don’t always give the full picture.

TINA.org investigations expose the truth and prompt marketing changes

You don’t need to be a student to get these discounted prices.

Toddler Formulas

These marketing claims have experts throwing a tantrum.