Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Hong Kong Sovereign Emperor Luxury Egg Rolls
June 2016: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled.. The reasons for the dismissal have not been disclosed.
December 2015: A class-action lawsuit was filed against Tristar Food Wholesale and Kindly King Foodstuff for allegedly deceptively using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packaging for the Hong Kong Sovereign Emperor Luxury Egg Roll in order to make consumers think they are buying more than they actually are. According to the complaint, the egg rolls are sold in a non-transparent tin box with a false bottom and, as a result, the egg rolls do not fill the entire tin box. (Hu et al v. Tristar Food Wholesale Co Inc. and Kindly King Foodstuff (zhongshan) Co., Ltd., Case No. 15-cv-6954, E. D. NY.)
For more information about slack-filled packaging and TINA.org’s coverage of the issue, click here.
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