CATrends: Empty Space in Consumer Goods
Lawsuits aren’t giving any slack when it comes to underfilled packages.
HiSmile
Case Name (Date)
Jimenez et al. v. HiSmile, Inc.
24-cv-4770, C.D. Cal.
(June 2024)
Product/Service
HiSmile
Allegations
Falsely marketing that products instantly and dramatically whiten teeth
Posting fake positive reviews and removing negative reviews
Failing to disclose that influencers and celebrities are paid to endorse products
Failing to disclose that celebrities and influencers who promoted HiSmile products used professional teeth whitening treatments to whiten their teeth
Falsely marketing that certain products are “clinically proven”
Deceptively referencing pseudoscience in marketing materials
Status
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
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