
Texas Pete Hot Sauce
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
In November 2018, a class-action lawsuit was filed against Headclicks for allegedly falsely advertising that Himalayan crystal salt lamps are capable of providing various benefits – including cleansing the air, capturing contaminants from the air, alleviating the symptoms of allergies and asthma, and promoting better sleep, mood, and concentration – when, according to plaintiffs, the lamps are not capable of providing the advertised benefits. (Okoe et al v. Headclicks, Inc., Case No. 18-cv-10911, S.D.N.Y.)
Texas Pete is not the first food or drink to have its origin marketing challenged in court.
Don’t confuse this type of marketing for a silver bullet.
Matt Binder, Scam Economy
Objectively provable claim or silly slogan? Reader argues it’s the former.
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