Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal
In August 2018, a class-action lawsuit was filed against Himalasalt-Sustainable Sourcing for allegedly violating federal law by representing its salt products are organic and healthier than regular salt. According to the complaint, federal law does not allow salt ingredients to be identified as organic because salt is a mineral and not an agricultural product. (Garcia et al v. HimalaSalt-Sustainable Sourcing, LLC, Case No. 18-cv-7410, C. D. CA.)
For more information about the marketing of salt products and TINA.org’s coverage of the issue, click here.
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.
TINA.org investigations expose the truth and prompt marketing changes
You don’t need to be a student to get these discounted prices.