Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.
HimalaSalt
In August 2018, a class-action lawsuit was filed against Himalasalt-Sustainable Sourcing for allegedly violating federal law by representing its salt products are organic and healthier than regular salt. According to the complaint, federal law does not allow salt ingredients to be identified as organic because salt is a mineral and not an agricultural product. (Garcia et al v. HimalaSalt-Sustainable Sourcing, LLC, Case No. 18-cv-7410, C. D. CA.)
For more information about the marketing of salt products and TINA.org’s coverage of the issue, click here.
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