
What Happens When Human Marketers Are Replaced, But Human Viewers Are Not
And why the problem is even worse when those human viewers are kids.
June 2016: This action was dismissed because the parties settled. For more information about the settlement, click here.
September 2014: A class-action lawsuit was filed against Hiko Energy LLC for allegedly deceptively using a bait-and-switch scheme. Specifically, plaintiffs claim that the company promises customers who switch to Hiko Energy as their energy supplier will save on their monthly energy bills when, in reality, their energy bills will increase. (Kantor et al v. Hiko Energy, LLC, Case No. 14-cv-05585, E. D. PA.).
For more information about other class-action lawsuits filed against energy suppliers and TINA.org’s coverage of the topic, click here.
For more information about bait-and-switch schemes, click here.
And why the problem is even worse when those human viewers are kids.
This ad hits different when you read the fine print.
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.