CATrends: Hypoallergenic Marketing Claims
A rash of lawsuits allege companies are misleading consumers.
Hero’s Zero Sugar Claims
Case Name (Date)
Allen et al. v. Hero Labs, Inc.
26-cv-11934, N.D. Ill.
(Sept. 2026)
Martin et al. v. Hero Labs, Inc.
26-cv-10433, N.D. Cal.
(Sept. 2026)
Product/Service
Various Hero products, including hamburger and hot dog buns, tortillas, biscuits, and scones
Allegations
Falsely marketing products as containing zero sugar when they contain the sugar allulose
Status
Pending
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