A Brand Story
Be wary of questionable and deceptive claims in origin stories.
In August 2013, consumers filed a class-action lawsuit against Helzberg Diamond Shops Inc. claiming that the company “materially misrepresented” the total weight of the diamonds in its engagement rings. Specifically, plaintiffs claim the total weight of the diamonds in the engagement rings was less than advertised. (Caprarola v. Helzberg’s Diamond Shops, Inc., Case No. 2013-CH-18976, Circuit Court of Cook County, Illinois).
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.