The FTC is not anti-direct selling. It’s pro-truth in advertising.
The DSA misses the mark.
Helzberg Diamond Shops
In August 2013, consumers filed a class-action lawsuit against Helzberg Diamond Shops Inc. claiming that the company “materially misrepresented” the total weight of the diamonds in its engagement rings. Specifically, plaintiffs claim the total weight of the diamonds in the engagement rings was less than advertised. (Caprarola v. Helzberg’s Diamond Shops, Inc., Case No. 2013-CH-18976, Circuit Court of Cook County, Illinois).
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