2026 Deceptive Ad Trends
A closer look at what we’ll be monitoring in the new year.
Russell et al. v. Hello Products, LLC
19-cv-9577, S.D.N.Y.
(Oct. 2019)
Hello charcoal toothpastes
Misleadingly marketing products as able to safely and effectively whiten teeth and provide other benefits without scientific evidence to support such claims
Settled
(Preliminarily approved)
https://charcoaltoothpastesettlement.com/
A closer look at what we’ll be monitoring in the new year.
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Looking back at our accomplishments