CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
November 2018: This lawsuit was transferred to federal court. (Case No. 18-cv-459, D. HI.)
October 2018: A class-action lawsuit was filed against Pinnacle Foods for allegedly falsely marketing Hawaiian Kettle Style Potato Chips as being made in Hawaii from local ingredients when, according to the complaint, the chips are made in Washington state and no local ingredients are used to make them. Plaintiffs also claim that the company does not have any connection to Hawaii. (Maeda et al v. Pinnacle Foods, Inc., Case No. 18-1-1640-10, Hawaii State Court – First Circuit)
Lawsuits accuse companies of using deceptive claims to reel in consumers.
U.K. ad regulator takes issue with celeb endorsement.
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
Today’s teenagers are uniquely positioned in the marketing world.
New rule also targets paid reviews.