How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
May 2017: This action was voluntarily dismissed, the reasons for which have not been disclosed. The named plaintiff’s claims were dismissed When a complaint is dismissed with prejudice, it cannot be refiled..
February 2017: A class-action lawsuit was filed against Harry and David for allegedly deceptively packaging its 10 oz. Harry & David® Moose Munch® Gourmet Popcorn – including the milk chocolate, dark chocolate, classic caramel, and cinnamon maple pecan flavors – using You know when you buy a big bag of chips, and you’re all psyched for a feast, and then it turns out there are like, three chips in the bag? That bag is slack filled.ed packaging. According to the complaint, the popcorn is sold in cardboard boxes with 43% empty space to make consumers believe they are getting more popcorn than they actually are. (Brown et al v. Harry and David, LLC, Case No. 17-cv-999, S. D. NY.)
For more information about other class-action lawsuits regarding slack-filled packaging and TINA.org’s coverage of them, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.