How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
April 2021: This case was settled.
2015: A false advertising class-action lawsuit was filed against Diageo-Guinness USA Inc. alleging that the company falsely markets Guinness® Extra Stout as having been brewed in Dublin, Ireland when it is actually brewed in and imported from Canada. The complaint was originally filed in 2015 and amended in 2016. (O’Hara et al v. Diageo-Guinness, USA, Inc. and Diageo North America, Inc., Case No. 15-cv-14139, D. Mass.)
For more of TINA.org’s coverage of alcohol, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.