Consumers Throw Flags on Super Bowl Advertisers
Six big game marketers that have been accused of fumbling ad claims.
In November 2019, a false advertising class-action lawsuit was filed against a marketing company that sponsors Accidental Death & Dismemberment Insurance offered to customers of various financial institutions. The complaint claims that the company deceptively represents that group insurance plans are competitively priced when, according to plaintiffs, the plans are more expensive than other similar insurance policies. Plaintiffs also claim that the company fails to disclose that the price of the insurance includes an approximate 60% commission that is paid to the company. (Quezada et al v. Franklin Madison Group, LLC f/k/a Affinion Benefits Group, LLC, Case No. 19-cv-2153, S.D. Cal.)
Six big game marketers that have been accused of fumbling ad claims.
This marketing may come with some baggage.
Matthew McConaughey is Mike Ditka in this hilarious Super Bowl ad
This gym may want to work harder at being transparent about this offer.
TINA.org examines holes in “bulletproof” product claims.