A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Hicks et al. v. Grimmway Enterprises, Inc.
22-cv-2038, S.D. Cal.
(Sept. 2022)
Grimmway products, including carrots, juices, protein drinks, and salad dressings
Misleadingly marketing that Grimmway’s manufacturing processes benefit and restore the ecosystem when the methods it uses actually harm the ecosystem and neighboring communities
Voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff’s claims and When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to the class members’ claims
Be wary of questionable and deceptive claims in origin stories.
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