$3 Million Verdict Should Give Deceptive Made in USA Marketers Pause
Jury puts a dollar value on a competitor’s false U.S.-origin claims.
Good Karma Flax Milk
In September 2016, a state judge granted final approval of a settlement of a class-action lawsuit against Good Karma Foods. The complaint, which was originally filed in 2014, alleged that the company markets Good Karma flax milk as being natural when the milk really has artificial and synthetic ingredients. The settlement provides class members with monetary and injunctive relief. Class members may receive:
- A $3 refund for each carton of Classic Flax Milk purchased;
- A $0.25 refund for each carton of Protein Plus Flax Milk purchased; and
- A $0.25 refund for each carton of Flax Delight Flax Milk purchased
for up to 10 cartons. In addition, the company agreed not to use the phrase “all natural” in the marketing for the products at issue and not to use the word “natural” to refer to any attribute or ingredient of the products at issue, unless expressly permitted by federal labeling regulations. (Tran et al v. Good Food Technologies, Inc. et al, Case No. BC561218, Superior Court of California – County of Los Angeles)
For more information about natural claims and TINA.org’s coverage of the issue, click here.
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