In October 2019, a class-action lawsuit was filed against Good Feet Worldwide for allegedly falsely advertising that its orthotics:

  • treat various health issues – including pain, arthritis, and metatarsalgia – and strengthen muscles, tendons, and ligaments without disclosing that a significant number of people who use the orthotics receive no benefit from them and sometimes the orthotics make pain and discomfort worse;
  • are unique to each wearer using phrases such as “Personalized Fit” and “Custom Fit for Comfort” when, according to the plaintiffs, the company offers only a few varieties of orthotics and the orthotics are not customized to each wearer; and
  • are nonrefundable (and are only eligible for exchanges) despite the company claiming that they have “Absolutely no obligation.”

In addition, plaintiffs claim that Good Feet gives consumers the impression that its sales people are medical specialists by calling them “Arch Support Specialists” and decorating stores with models of the human skeletal system when, according to the complaint, they have little to no training in podiatry, anatomy, or other related areas. (Sisk et al v. Dr.’s Own, Inc. and Good Feet Worldwide LLC, Case No. 19-cv-2079, S. D. CA.)


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Customer testimonials aren’t a good fit for claims that shoe inserts address medical conditions like plantar fasciitis.