Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
February 2020: This case was transferred from state court to federal court. (Case No. 20-cv-27, E.D. Ky.)
January 2020: A class-action lawsuit was filed against Gerber Life Insurance Company for allegedly deceptively marketing its “Grow-Up Plan” and “College Plan” as affordable ways for parents and grandparents to save money for children when, according to plaintiffs, these plans are actually life insurance policies and consumers who get them actually lose money. (Prewitt et al v. Gerber Life Insurance Company, Case No. 20-CI-00011, Kentucky State Court – Laurel County)
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.