GEICO Auto Insurance
Allegations: Misleadingly representing that the company safeguards consumers’ personal information when it failed to adequately do so and there was a data breach
In February 2020, a class-action lawsuit was filed against GEICO for allegedly engaging in a bait-and-switch marketing scheme. Specifically, plaintiffs claim that GEICO deceptively lures consumers in with a low quote for full coverage auto insurance premiums but, in reality, the quote is for an inferior policy that does not include collision insurance. (Alaei et al v. Government Employees Insurance Company (GEICO) et al, Case No. 20-cv-262, S.D. Cal.)
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