CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Fruit of the Earth Aloe Vera Gel
September 2016: This case was voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled., the reasons for which have not been disclosed.
June 2016: A class-action lawsuit was filed against Fruit of the Earth for allegedly falsely advertising that its Aloe Vera Gel contains “100% Pure Aloe Vera Gel” when, according to plaintiffs, the product contains no aloe at all. (James et al v. Fruit of the Earth, Inc., Case No. 16-cv-3014, N. D. CA.)
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