French Vanilla Ice Cream from Lidl
In December 2019, a class-action lawsuit was filed against Lidl US, LLC for allegedly misleadingly marketing that vanilla is the exclusive flavoring ingredient in its French Vanilla Ice Cream when, according to plaintiffs, the ingredient list shows that the ice cream contains “Natural Flavor” instead of vanilla. (Santiago et al v. Lidl US, LLC, Case No. 19-cv-7206, E. D. NY.)
For more of TINA.org’s coverage of vanilla marketing claims, click here.
Class-Action Tracker
The Latest
Confession: I Fell for HelloFresh’s ‘Free Breakfast’
A reminder to be careful about ad claims that may seem too good to be true.
Crest ‘Recycle Ready’ Toothpaste Tubes
The bottom line? Toothpaste tubes aren’t generally getting recycled.
CATrends: ‘Reef Friendly’ or ‘Reef Conscious’ Sunscreens
Lawsuits allege products contain ingredients harmful to coral reefs and marine life.
What You Should Know about Apple Cider Vinegar Supplements
TINA.org explores the divide between the marketing and the science.
HoldOn Trash Bags’ Environmental Claims
Company walks back composting claim following TINA.org inquiry sparked by self-regulatory ad challenge.