Breaking Down the Relationship between Brands and Teens
Today’s teenagers are uniquely positioned in the marketing world.
In January 2013, a federal district court threw out a class-action lawsuit against Citrus World Inc. for allegedly mislabeling its Florida’s Natural products as “100% orange juice” when the product is actually “heavily processed, stored and flavored.” U.S. District Judge Inge Prytz decided that the plaintiff didn’t suffer any injury from buying the orange juice and so the lawsuit should not go on. (Veal v. Citrus World Inc., Case No. 12-cv-0801, N. D. AL.)
Today’s teenagers are uniquely positioned in the marketing world.
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