Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In January 2013, a federal district court threw out a class-action lawsuit against Citrus World Inc. for allegedly mislabeling its Florida’s Natural products as “100% orange juice” when the product is actually “heavily processed, stored and flavored.” U.S. District Judge Inge Prytz decided that the plaintiff didn’t suffer any injury from buying the orange juice and so the lawsuit should not go on. (Veal v. Citrus World Inc., Case No. 12-cv-0801, N. D. AL.)
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.