How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
Pons et al. v. Walter Kidde Portable Equipment Inc. d/b/a Kidde Safety Equipment and BRK Brands, Inc. d/b/a First Alert
23-cv-3436, N.D. Cal.
(July 2023)
First Alert and Kidde devices
Misleadingly marketing ionization devices as “smoke alarms” when ionization technology does not timely detect and warn consumers of smoke from smoldering fires
Pending
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.