CATrends: Deceptive Influencer Marketing
It’s a hot sponcon summer.
First Alert and Kidde Devices
Case Name (Date)
Pons et al. v. Walter Kidde Portable Equipment Inc. d/b/a Kidde Safety Equipment and BRK Brands, Inc. d/b/a First Alert
23-cv-3436, N.D. Cal.
(July 2023)
Product/Service
First Alert and Kidde devices
Allegations
Misleadingly marketing ionization devices as “smoke alarms” when ionization technology does not timely detect and warn consumers of smoke from smoldering fires
Status
Pending
The Latest
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EasyPack
A bogus connection to major retailers is just the beginning.