
Alpen “It’s The Grown Up Thing To Do”
This cereal mascot has seen it all and now it’s time for him to grow up.
November 2018: This action was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled., the reasons for which have not been disclosed.
August 2018: A class-action lawsuit was filed against Green Room Marketing for allegedly falsely marketing EucoClean 3-in-1 Bed Bug Defense System and EucoClean Naturals Lice Away as being natural and non-toxic when, according to plaintiffs, they contain alcohol ethoxylate and cocamido propyl betaine, which are synthetic and toxic chemicals. (Zhang et al v. TV Brands Direct, Inc. d/b/a Green Room Marketing et al, Case No. 18-cv-7688, S. D. NY.)
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This cereal mascot has seen it all and now it’s time for him to grow up.
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