
Monetizing Minors
How brands exploit kid influencers and their followers.
October 2015: Plaintiffs voluntarily dismissed this lawsuit. The reasons for the dismissal have not yet been disclosed.
July 2014: A class-action lawsuit was filed against Sheridan Labs and Phoenix Labs alleging, among other things, that the companies use deceptive marketing practices. According to the complaint, the companies offer a risk-free trial sample of Equinox products – including Equinox Day & Night Skin Renewal, Equinox Instant Wrinkle Reducer, and RVTL Anti-Aging Cream – to consumers who pay the cost of shipping and handling when, in reality, these consumers must pay the full price of the products within 14 days and are automatically enrolled in a program where the companies send and charge them for products every 30 days. (Fishman et al v. Sheridan Labs, Inc. and Phoenix Labs, Inc., Case No. 14-cv-05793, N. D. IL.).
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How brands exploit kid influencers and their followers.
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