
CATrends: Fish Oil Supplements Marketed to Support Heart Health
Lawsuits accuse companies of using deceptive claims to reel in consumers.
June 2014: A superior court judge gave final approval of the settlement to this lawsuit.
December 2013: A superior court judge preliminarily approved a $6.45 million settlement to a class-action lawsuit filed against Alacer Corp. for allegedly deceptively marketing the supplement Emergen-C. The complaint, which was originally filed earlier in the year, alleges that the company misleadingly represents that the supplement will provide health benefits – including reducing the risk of or preventing colds and flu – without scientific evidence to support such claims. According to the settlement terms, class members may receive a refund of up to $36 with proof of purchase. (Wong et al v. Alacer Corp., Case No. CGC-12-519221, Superior Court of California County of San Francisco).
Lawsuits accuse companies of using deceptive claims to reel in consumers.
U.K. ad regulator takes issue with celeb endorsement.
Why “taking BART” from Oakland to San Francisco costs more than advertised in this billboard.
Today’s teenagers are uniquely positioned in the marketing world.
New rule also targets paid reviews.