Monetizing Minors: Eric Befumo (aka Big Justice)
Brand partnerships worthy of a big “doom!”
EltaMD UV Aero
In December 2015, a class-action lawsuit was filed against Swiss-American Products, Inc. for allegedly deceptively labeling EltaMD UV Aero sunscreen as SPF 45 when it is actually only SPF 18. (Dayan et al v. Swiss-American Products, Inc., Case No. 15-cv-6895, E. D. NY.)
For more information about other class-action lawsuits regarding sunscreen products and TINA.org’s coverage of the product, click here.
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