
Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In January 2014, a federal judge granted the parties’ joint motion to dismiss a class-action lawsuit alleging that ZeniMax Media Inc. and Bethesda Softworks LLC misleadingly market the Elder Scrolls IV: Oblivion video game. (The joint dismissal suggests the parties may have settled the case, but no settlement documents are publicly available at this time.) The complaint, which was originally filed in 2012, alleged that the companies promise the game’s “free-form” (or open-ended) nature provides players with unlimited possibilities and longevity when, in reality, an animation defect causes the game to end once its internal counter reaches the maximum level (even after only moderate use). The judge dismissed the case with prejudice, meaning that the plaintiffs cannot re-file. (Edwards et al v. ZeniMax Media Inc. and Bethesda Softworks LLC, Case No. 12-cv-00411, D. CO.).
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.