
NCPW 2025: Fighting against Deceptive Marketing
If you’ve been misled by an ad, regulators want to hear from you. We do too.
In August 2013, a class-action lawsuit was filed against pH Beauty Labs and Freeman Beauty Labs for allegedly falsely advertising the Eclos anti-aging product line, including Anti-Aging Starter Kit, Cellular Activator Face Serum, Daily HydraPrimer SPF 30, and Restorative Eye Cream. Specifically, the plaintiffs claim that the products are falsely marketed as containing stem cells and being clinically proven to decrease wrinkle depth and improve the texture of skin, among other claimed anti-aging benefits, when none of those claims are true. Later that same month, the named plaintiff voluntarily dismissed this action without prejudice . The reasons for the dismissal have not been disclosed. (Buhs et al. v. PH Beauty Labs, Inc., et al., Case No. 13-cv-05993, C.D. Cal.)
If you’ve been misled by an ad, regulators want to hear from you. We do too.
It’s easier to rack up hidden fees than it is to cancel.
The only thing more “ridiculous” than the touted benefits is the cancellation process.
Under a proposed bill, theaters could be fined for making moviegoers guess.
Money-back guarantee comes up woefully short of advertised percentage.