How Ethos Sold Wall Street on AI While Powering an Analog Boiler Room
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
EBOOST
November 2015: This action was dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. pursuant to a confidential settlement agreement.
April 2013: A class-action lawsuit was filed against Vitalize Labs, LLC for deceptively marketing its EBOOST as a “naturally flavored effervescent vitamin supplement” that delivers energy with a “boost” of “immunity.” According to the complaint, the company’s immunity boost claims are false and unsupported. Plaintiffs also claim that the products are natural when they contain unnatural ingredients. (Mosely v. Vitalize Labs, LLC, Case No. 13-cv-2470, E.D. NY)
The Latest
CATrends: Unscented Deodorants and Antiperspirants
Lawsuits allege marketing doesn’t pass the smell test.
Ad Council: The Secret to Motherhood
Recent ad encourages mothers to prioritize their mental health.
HydroJug’s Heat-Retention Claims
Can these bottles really keep drinks hot for up to six hours?
With Personalized Pricing, Disclosure Is a Start, But Not a Finish Line
TINA.org and other consumer advocates file comment with FTC.