James ‘Jay’ Noland’s Latest Ventures Raise Familiar Concerns
Permanently banned from MLM, Noland has found other ways to exploit consumers.
Easy HD Visors
December 2014: This case was remanded back to a California state court where the case was originally filed. (Case No. CIVDS1411874, Superior Court of California, County of San Bernardino)
August 2014: A class-action lawsuit was filed against Norman Direct, LLC for, among other things, allegedly falsely advertising the Easy HD Visor, a car sun visor made of clear acrylic that diffuses light and glare. According to the complaint, the company misleadingly advertises that, through a special offer, consumers who purchase one Easy HD Visor receive a second visor “free” when, in reality, consumers must pay an additional $7.95 “processing” fee for the second item. The lawsuit was transferred to federal court in September 2014. (Demirjian et al v. Norman Direct, LLC, Christopher Morgan, LLC, Christopher M. Rebholz, and Does 1-100, Case No. 14-cv-01917, C. D. CA.).
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US Patent and Trademark Office Impersonator Reported to FTC
MADISON, CONN. Feb. 11, 2026 – A company calling itself “Patent & Trademark Office” is violating the FTC’s Impersonation Rule as well as the FTC Act by falsely posing as…