Maybelline: Maybe This Christmas
Maybe they kiss and make up. Or makeup then kiss.
Urena et al. v. E25Bio Inc.
22-cv-1379, S.D.N.Y.
(Feb. 2022)
E25Bio COVID-19 Direct Antigen Rapid Tests
Falsely marketing tests as accurate when they are significantly less accurate than other at-home tests
Falsely representing that tests are authorized by the FDA
Voluntarily dismissed When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled.
Maybe they kiss and make up. Or makeup then kiss.
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.