
Tariffs Create Opening for ‘Made in America’ Ads—With Carefully Chosen Words
Patrick Coffee, The Wall Street Journal
In October 2019, a class-action lawsuit was filed against Dutch Gold Honey for allegedly misleadingly advertising that its Dutch Gold Buckwheat Honey is “True Source Certified” and has higher levels of antioxidants than other honeys when, according to plaintiffs, the honey in the product does not meet True Source’s definition of honey and is therefore not “True Source Certified,” and loses most of its antioxidants during the heating process. (Wolfe et al v. Dutch Gold Honey, Inc. and True Source Honey, LLC, Case No. 19-cv-4562, E.D. Penn.)
For more of TINA.org’s coverage of the marketing of honey products, click here.
Patrick Coffee, The Wall Street Journal
Pet-safe and eco-friendly claims may be streaky.
Ads don’t always give the full picture.
TINA.org investigations expose the truth and prompt marketing changes
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