Deception at the Cannes Lions Festival
Misleading campaigns highlight this year’s big ad event.
Dream Bone
In May 2016, a class-action lawsuit was filed against Petmatrix for allegedly falsely marketing its Dream Bone is “99 percent digestible and contain[s] no rawhide” when it actually contains a large amount of ingredients that are indigestible. (Docken et al v. Petmatrix, LLC, Case No. 16-cv-994, C. D. CA.)
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