
DSSRC’s Arbonne Decision Gets It Wrong
Council blesses MLM’s use of unsubstantiated earnings claims.
October 2016: This action was dismissed When a complaint is dismissed with prejudice, it cannot be refiled. because the plaintiff did not file an amended complaint.
July 2016: A federal judge dismissed the case finding that, among other things, the named plaintiff failed to sufficiently allege why and how the discount pricing was false or misleading. The judge gave the plaintiff 14 days to file an amended complaint.
February 2016: A class-action lawsuit was filed against Dooney & Bourke, Inc. for allegedly deceptively advertising discounts at outlet stores by comparing discounted prices to false market prices. Specifically, the complaint alleges that the market prices were artificially inflated and were never the original prices. In addition, the complaint alleges that the market prices were not the prevailing market retail prices within the three months immediately before the advertisement, as required by California law. (Rael et al v. Dooney & Bourke, Inc. and Does 1-50, Case No. 16-cv-371, S. D. CA.)
For more information about misleadingly advertised discounts and TINA.org’s coverage of the issue, click here.
Council blesses MLM’s use of unsubstantiated earnings claims.
TINA.org hammers out the fine print details of this advertised member perk.
Emily Stewart, Business Insider
MADISON, CONN. May 6, 2025 – U-Haul is engaged in a bait-and-switch pricing scheme with its $19.95 truck rental ads, according to an investigation by consumer advocacy organization truthinadvertising.org (TINA.org).…
TINA.org calls on regulators to stop moving company’s bait and switch.