A Brand Story
Be wary of questionable and deceptive claims in origin stories.
Brown et al. v. Zamora Company USA, LLC
22-cv0-2703, N.D. Ill.
(May 2022)
Don Papa Rum
Misleadingly marketing products as rum when they do not meet the federal definition of rum due to the addition of certain ingredients, such as glycerin, vanillin, caramel color, and added sugar
Misleadingly marketing rum as “aged for up to 7 years in Oak Barrels” when the product is a mix of younger and old rums, with the oldest being 7 years old
Pending
Be wary of questionable and deceptive claims in origin stories.
Mounting lawsuits accuse Meta of breaking privacy promises.
Breaking down the fine print of this March Madness commercial.
Advertised $19.99 price deserves an official review.
When the sale price is the regular price.