Alani Nu Facing Increased Scrutiny over Marketing to Kids
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
Brown et al. v. Zamora Company USA, LLC
22-cv0-2703, N.D. Ill.
(May 2022)
Don Papa Rum
Misleadingly marketing products as rum when they do not meet the federal definition of rum due to the addition of certain ingredients, such as glycerin, vanillin, caramel color, and added sugar
Misleadingly marketing rum as “aged for up to 7 years in Oak Barrels” when the product is a mix of younger and old rums, with the oldest being 7 years old
Pending
Following lawsuit, Texas AG launches probe into energy drink’s “youth-oriented branding strategies.”
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