Monetizing Minors
How brands exploit kid influencers and their followers.
Domino’s Pizza Robo-Call
Despite denying any wrongdoing, Domino’s Pizza (and an independent franchisee, RPM Pizza, LLC) recently agreed to pay $9.75 million to settle a 2010 class-action lawsuit. The lawsuit alleged that Domino’s sent pre-recorded phone ads to consumers’ cell phones without their consent. (Spillman v. Domino’s Pizza LLC and RPM Pizza, LLC, Case No. 3:2010-cv-00592)
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Herb Weisbaum, The ConsumerMan, Consumers’ Checkbook