Jury Hands Down a Verdict in Prevagen Deceptive Marketing Case
Verdict comes nine years after TINA.org alerted regulator to supplement’s unsubstantiated health claims.
In March 2015, a federal judge granted a motion to dismiss a false advertising lawsuit filed against Dollar Rent A Car (a rental car company). The lawsuit, which was originally filed in May 2014, alleged that the company misrepresents the nature of “administrative fees.” According to the complaint, the company charges “administrative fees” to customers who travel on roads requiring electronic toll collection when, in reality, the administrative cost is only a fraction of the charge and the fee is really a way to charge customers more for rentals without increasing the base rental rates. The judge found, among other things, that the plaintiffs failed to state a claim upon which relief can be granted because the Oklahoma and Florida state laws (which the complaint alleged the company violated) did not apply to the transaction (which occurred in Texas). (Sallee et al v. Dollar Thrifty Automotive Group, Inc. (d/b/a Dollar Rent A Car), Dollar Rent A Car, Inc., and DTG Operations, Inc., Case No. 14-cv-250, N. D. OK.)
For more information about other class-action lawsuits filed against Dollar Rent A Car and TINA.org’s coverage of the company, click here.
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