Most Deceptive Ads of 2024
Here were some of the worst ads TINA.org investigated this year.
In March 2015, a federal judge granted a motion to dismiss a false advertising lawsuit filed against Dollar Rent A Car (a rental car company). The lawsuit, which was originally filed in May 2014, alleged that the company misrepresents the nature of “administrative fees.” According to the complaint, the company charges “administrative fees” to customers who travel on roads requiring electronic toll collection when, in reality, the administrative cost is only a fraction of the charge and the fee is really a way to charge customers more for rentals without increasing the base rental rates. The judge found, among other things, that the plaintiffs failed to state a claim upon which relief can be granted because the Oklahoma and Florida state laws (which the complaint alleged the company violated) did not apply to the transaction (which occurred in Texas). (Sallee et al v. Dollar Thrifty Automotive Group, Inc. (d/b/a Dollar Rent A Car), Dollar Rent A Car, Inc., and DTG Operations, Inc., Case No. 14-cv-250, N. D. OK.)
For more information about other class-action lawsuits filed against Dollar Rent A Car and TINA.org’s coverage of the company, click here.
Here were some of the worst ads TINA.org investigated this year.
Rudolph’s Fame Spells Trouble at the North Pole in This Mockumentary Ad For The Norwegian Postal Service.
Lawsuit alleges products’ ginger ale taste comes from a secret artificial ingredient.
Hidden fee is a bummer.
Some class-action settlements that left consumers behind.