
What Happens When Human Marketers Are Replaced, But Human Viewers Are Not
And why the problem is even worse when those human viewers are kids.
In August 2015, a class-action lawsuit was filed against Dollar Rent A Car (a rental car company) for allegedly misrepresenting the purpose of “administration fees.” According to the complaint, the company misleadingly represented that such fees were used to cover the cost of processing tolls from roads requiring electronic toll collection when, in reality, the company kept a vast majority of the “fees” for profit. (Maor et al v. Dollar Thrifty Automotive Group, Inc. (d/b/a Dollar Rent A Car), Dollar Rent A Car, Inc., and DTG Operations, Inc., Case No. 15-cv-22595, S. D. FL.)
For more information about other class-action lawsuits filed against Dollar Rent A Car and TINA.org’s coverage of the company, click here.
And why the problem is even worse when those human viewers are kids.
This ad hits different when you read the fine print.
Taylor Lorenz, Fortune
Medicare “open enrollment,” which starts Oct. 15, is also open season for scammers.
TINA.org supports FTC’s proposed rule and suggests revisions.