Lifetime Memberships to 24 Hour Fitness
Allegations: Misrepresenting that lifetime members paid only annual renewal fees and that the fees remained the same for the rest of the member’s life without adequately disclosing that the gym…
February 2018: The lawsuit was voluntarily dismissed When a complaint is dismissed with prejudice, it cannot be refiled. as to the named plaintiff and When a complaint is dismissed without prejudice, an amended version of the complaint can be refiled. as to the class members.
August 2017: A class-action lawsuit was filed against 24 Hour Fitness USA for allegedly misrepresenting pricing discounts on products for sale at its gyms by offering steep discounts off of false former prices. Specifically, the complaint alleges that the represented “Reg Price” was artificial, arbitrary, and not the prevailing market retail price for the three months before the advertisement, as required by California law. (Dickinson et al v. 24 Hour Fitness USA, Inc. et al, Case No. 17-cv-4877, N.D. Cal.)
For more information about other class-action lawsuits regarding pricing discounts and TINA.org’s coverage of the topic, click here.
Allegations: Misrepresenting that lifetime members paid only annual renewal fees and that the fees remained the same for the rest of the member’s life without adequately disclosing that the gym…
Allegations: Misleadingly marketing that members who pay for the Super Sport membership would be provided with towel service at gyms when the gyms stopped providing towel service in June 2019
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Who’s actually behind this purported local boutique?
A hidden subscription is just the start.
Jenny Ahn, Michelle Cera, Ruth Reader, Hunterbrook
Lawsuits allege marketing doesn’t pass the smell test.