How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
April 2019: This case was transferred from state court to federal court. (Case No. 19-cv-639, S. D. CA.)
February 2019: A class-action lawsuit was filed against Samsonite Company Stores for allegedly advertising fake sales on its luggage and travel accessories sold at outlet stores by comparing a “sale” price to a fabricated “regular” price to make customers think they’re getting a significant discount when, according to plaintiffs, the merchandise is never sold at the stated “regular” price and the advertised “sale” price is actually the true regular retail price for the items. (Schertzer et al v. Samsonite Company Stores, LLC, Case No. 37-2019-00011100, California State Court – San Diego)
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.