How Marketers Trick Kids, and Why Parents Should Worry
Herb Weisbaum, Consumers’ Checkbook
In February 2019, a class-action lawsuit was filed against Havaianas for allegedly deceptively advertising discounts on merchandise sold at its outlet stores by representing that shoppers are getting a substantial percentage discount off of a fictitious reference price. (Schertzer et al v. Alpargatas USA, Inc., d/b/a Havaianas, Case No. 19-cv-394, S. D. CA.)
For more of TINA.org’s coverage of outlet stores, click here.
Herb Weisbaum, Consumers’ Checkbook
TINA.org pulls back the covers on this company’s Made in USA marketing.
Brand partnerships worthy of a big “doom!”
Derek Kravitz, Consumer Reports
Here were some of the worst ads TINA.org investigated this year.