CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Diner’s Choice Mashed Potatoes
In April 2018, a class-action lawsuit was filed against Crystal Farms Refrigerated Distribution Company for allegedly misleadingly advertising Diner’s Choice mashed potatoes as being “Made With REAL BUTTER” when, according to the complaint, the products also contain margarine. Plaintiffs also claim that the products are marketed as being “fresh” when, according to the complaint, the products contain artificial chemical preservatives and have a three-month shelf-life (as opposed to fresh mashed potatoes, which, according to plaintiffs, have a shelf-life of only seven to ten days). (Reyes et al v. Crystal Farms Refrigerated Distribution Company, Case No. 18-cv-2250, E. D. NY.)
For more information about potato products and TINA.org’s coverage of them, click here.
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