CATrends: Deceptive ‘Plant-Based’ Claims
A deceptive marketing trend takes root.
Dabur Hair Straighteners and Relaxers
Case Name (Date)
Rose et al. v. Dabur Int’l d/b/a Dabur USA, Inc. et al.
22-cv-2686, S.D. Ill.
(Nov. 2022)
Product/Service
Dabur hair straighteners and relaxers, including ORS Olive Oil
Allegations
Failing to disclose that products contain harmful chemicals that increase the risk of various health issues, including cancer, diabetes, and cardiovascular problems
Status
Transferred to multidistrict litigation (MDL No. 3060) to be heard with similar lawsuits
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