CATrends: Olive Oils and Olive Oil Blends
Out of the frying pan into court.
February 2020: An appellate court in California affirmed the dismissal concluding, among other things, that reasonable consumers would not be misled. (Shaeffer et al v. Califia Farms, LLC, Case No. B291085, Court of Appeal of the State of California – Second Appellate District)
June 2018: Plaintiffs filed a Notice of Appeal regarding the dismissal.
April 2018: The trial court dismissed the complaint finding, among other things, that the representations on the label are not false and the plaintiffs have not adequately alleged that reasonable consumers would be misled.
2017: A class-action lawsuit was filed alleging that the “No Sugar Added” label of Cuties 100% Tangerine Juice is likely to deceive reasonable consumers because it implies that the juice contains less sugar and is healthier than other similar products when, according to plaintiffs, there is no added sugar in the other similar products. The complaint was originally filed in March and amended in November. (Shaeffer et al v. Sun Pacific Inc. et al, Case No. BC654207, California State Court – Los Angeles)
Out of the frying pan into court.
A legacy of adding to consumers’ grief.
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