Period Stigma and the Deceptive Marketing of Menstrual Products
How negative feelings surrounding menstruation have influenced period product marketing.
In August 2018, a class-action lawsuit was filed against Cumulus Media (a radio stations operator) for allegedly misleading listeners about their chances of winning a $1,000 Giveaway sweepstakes by making them believe that only one radio station is involved and that their chances of winning are greater than they really are. Specifically, the radio stations announce keywords that listeners use to enter sweepstakes and each sweepstakes has only one winner. Plaintiffs claim that the radio stations do not disclose that keywords are announced on multiple stations and, as a result, the odds of winning are a fraction of what they appear to be. (Doyle et al v. Cumulus Media Inc. et al, Case No. 18-cv-4667, E.D.N.Y.)
For more of TINA.org’s coverage of radio advertisements, click here.
How negative feelings surrounding menstruation have influenced period product marketing.
Why these products may leave you wanting more.
Class-action lawsuits target preservative-free claims.
This company may need to cleanse its marketing tactics.
A closer look at what we’ll be monitoring in the new year.